Global superstar Becky G releases her newest single “PATRONA” via RCA Records.
More than a declaration of confidence, “PATRONA” is Becky’s clearest expression yet of the mindset shaping new album “BARAJA BENDITA”: owning every decision, trusting her instincts, and embracing the discipline and resilience that have guided her journey. Built around bold percussion, commanding vocals, and striking lyrics, the track embodies what it means to trust yourself fully and move with intention. Rather than waiting for permission, Becky steps into the role of authoring her own story, embracing the responsibility and freedom that come with calling the shots.
The video for “PATRONA” directed by Pedro Artola was filmed in New York City. Set inside an old-school gym, the visual follows Becky through moments of training, performance, and reflection — highlighting the unseen work behind stepping into your power. Through repetition, discipline, and resilience, the video reinforces the idea that success is earned through the decisions made every day and the commitment to keep showing up. Featured in the video is PATRÓN Tequila,which is authentically weaved into the world of the story and builds off the brand’s longstanding partnership with Becky, with another exciting collaboration to come later this Summer in July.