Bebe Rexha Named JBL Global Brand Ambassador

Diamond-selling and two-time Grammy®-nominated singer and songwriter, Bebe Rexha, becomes the newest addition to the JBL ambassador lineup.

An international music sensation, Bebe has been a true friend and long-time fan of the storied audio brand and will debut in her new role in an upcoming holiday campaign, commercial promo and an exclusive performance at JBL Fest 2021, an immersive entertainment experience that welcomes guests from around the globe.

Bebe will be the face of an upcoming JBL campaign, showcasing the moments when sound fuels her throughout the seasons. She will also be starring in the brand’s latest TV commercial, centered around living life colorfully and dedicated to JBL’s latest true wireless headphones. Additionally, Bebe is the first artist to be announced that will headline JBL Fest 2021, with more performers and appearances yet to be revealed.

Bebe Rexha joins a star-studded roster of JBL brand ambassadors and partners from music to sports and entertainment, including the most-nominated musician and producer in GRAMMYs history, Quincy Jones; world-renowned DJ and producer, Armin van Buuren; Indian music mogul, A.R. Rahman; global pianist and philanthropist, Lang Lang; 2017 American League Rookie of the Year and MLB star, Aaron Judge; as well as NBA stars, Giannis Antetokounmpo, Andre Drummond, Zach LaVine, and Kemba Walker, among others.

In addition to these partnerships, JBL is the official sound partner of The Recording Academy and the official headset provider for gaming organization, 100 Thieves.