AEG Presents, a global leader in concert promotion and live events, announced that it has entered into a partnership with Cárdenas Marketing Network (CMN), the Chicago-based international Latin music powerhouse.
Henry Cardenas, CMN Founder and CEO commented:
We are excited to partner with AEG Presents, one of the most powerful global forces in live entertainment. I have known Jay Marciano for over 40 years and have deep respect for all his accomplishments and the tremendous business that he has built at AEG Presents. Together we look forward to making an even greater impact on the explosive growth in the Latin market
Jay Marciano, AEG Presents Chairman and CEO added:
Henry is a true entrepreneur and visionary, and what he and his team have built is simply awe-inspiring. We have been looking to expand our presence in Latin music and concerts for quite some time, and it was important that we took the time to find the right partner; we found it in Henry and CMN.
AEG Presents has always placed a premium on preserving the identity and unique voice of our partner brands while providing them with the support and infrastructure to expand their reach and influence. Cárdenas Marketing Network is the most recognized and trusted name in Latin concert promotion, and we are so proud to welcome Henry and his team to the family.
The deal combines the world’s number 2 and number 3 live event companies, and in doing so catapults AEG Presents to the world leader in live Latin Music. The two companies will work together to create elevated and expanded experiences for both artists and audiences globally, with each benefiting from this complementary strategic alliance.