Snoop Dogg unveils his newest wine with 19 Crimes, Snoop Cali Gold, the franchise’s first sparkling wine that coincides with the world’s first rapping wine label.
The gold-foiled edition of Snoop’s iconic label contains a new web-based Augmented Reality experience giving fans the option to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the classic Doggystyle album. To activate the feature, simply scan the QR code located on the back of the bottle using a mobile device, and the Doggfather himself comes to life, ready to get the party poppin’.
Snoop Cali Gold joins 19 Crimes’ existing line of California wines and marks Snoop Dogg‘s third collaboration with the brand. The sparkling wine debuts following the massive success of Snoop Cali Red, the # 1 selling single wine in IRI’s New Product Pacesetter history, and Cali Rose, the #1 product Innovation of 2021.
