Global DJ, producer, and entrepreneur Steve Aoki has launched Aoki Labs — his exclusive venture arm focused on investments at the intersection of entertainment, wellness, consumer innovation, and longevity.
Aoki said:
This is about channeling the same energy and curiosity I’ve brought to music into a new chapter — one focused on investing in things that make life better.
Whether it’s longevity, mental performance, or culture-shifting consumer brands, I want to help build the future I want to live in — and create a better world for future generations. That means backing founders and companies who share that passion and purpose.
With its first fund now closed and capital actively being deployed, Aoki Labs is committed to enhancing human well-being by backing companies that are reimagining how we live and feel. Guided by Aoki’s passion for community and meaningful connection, the firm targets opportunities that redefine human experience, strengthen networks, and create lasting impact through innovation in mental performance, physical health, and lifestyle.
While Aoki has been a private investor for over a decade — with early personal stakes in companies like Uber and Pinterest — Aoki Labs marks the first time he’s formalized these efforts into a structured investment vehicle. The platform is led by Aoki alongside founding partners and his longtime managers Matt Colon and Dougie Bohay, with Tashi Nakanishi (CEO of X& Financial) serving as the CEO. X& anchors people of influence who are looking to build institutional VC funds and currently works with HartBeat. Nakanishi brings deep venture experience, having co-founded Dreamers VC with Keisuke Honda and Will Smith, and launched X&KSK, alongside one of Japan’s first influencer-led investment vehicles.
Aoki Labs’ early portfolio includes Audio Media Grading (a collectibles grading company founded by Aoki in 2022), Mantel (Alex Ohanian’s content and community platform for collectors), Freaks of Nature (Kelly Slater’s skincare line), and Neuro (functional gum and mints for energy and focus). Aoki is also deeply committed to supporting underrepresented founders and companies rooted in community. His investment in Sanzo (Asian-inspired sparkling water) — along with a continued focus on AAPI-led ventures across wellness and lifestyle — reflects a broader mission to expand access and amplify diverse voices in venture.