Skechers announces its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofia Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion-meets-comfort footwear.
Vergara said:
I don’t do anything unless I believe in it – and I truly believe in Skechers.
I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.
Now, as the latest face of Skechers, Vergara will appear in a new global campaign that celebrates style, versatility, and comfort – hallmarks of the Skechers brand. The campaign will spotlight Skechers’ iconic Hands-Free Slip-ins® Glide-Step® styles.