Country music icon, Reba McEntire is teaming up with Realtor.com on a new camping that turns real estate woes into sitcom gold, making the home search feel a little less stressful – and a lot more fun.
The campaign highlights the relatable ups and downs of the home buying and selling process, making it feel more accessible and less daunting. Drawing from real homebuyers’ experiences, the ads offer digestible solutions to common problems, providing viewers with the tools they need to take the next step in their home search with confidence.
McEntire said:
As I learned more about Realtor.com®, I saw how they have amazing tools for home buyers and sellers, are the most trusted site by real estate professionals and have over 500,000 new listings a month – and I was sold… pun intended!
A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search. When it comes to something as important as your home, you want the best team on your side.
The first episode of this campaign, called “The One without the Break-Up,” highlights the very real drama that often comes along with buying a home. In this episode, a young couple is faced with common challenges experienced by home buyers that often test relationships. As they argue over their need for “more space,” Reba enters with relatable real-talk to help uncomplicate the couple’s search and home-buying process with Realtor.com®. In the end of the episode, Reba’s tough-love charm and Realtor.com’s best-in-class tools like RealListings, RealCommute, RealChoice Selling, and RealView Maps turn real-world tension into real solutions, showing that the right help can make all the difference.