Rare Beauty, founded by Selena Gomez, and the iconic seasoning brand Tajín® are launching the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition beauty collection that adds a bold pop of color to your makeup routine with Tajín-inspired hues.
Gomez said:
This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together. Just like Tajín, these shades bring boldness, warmth, and a spark of joy to every occasion.
Inspired by the iconic colors of Tajín® Clásico Seasoning and Tajín® Chamoy Sauce, this vibrant set includes two Rare Beauty full-size exclusives:
- Soft Pinch Liquid Blush in Chamoy (deep red brown) – Rare Beauty’s bestselling blush now in a shade that delivers a spicy flush of color, blending seamlessly for a radiant finish.
- Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer) – A brand-new shade that leaves lips drenched in glass-like shine and hydration with a prismatic shimmer.
As part of this partnership, Rare Beauty is also proud to support Tajín’s meaningful philanthropic efforts with a donation to the Escuela Nacional de Cerámica (National School of Ceramics), an organization dedicated to preserving and elevating Mexican artistry and craftsmanship, as well as The Rare Impact Fund which supports organizations that expand access to mental health services for young people.
While the products channel the signature warmth and vibrancy of Tajín®, the set is purely inspired by the color cues of Tajín Chamoy Sauce and Tajín Clásico and is not edible or has a flavor profile.