Emerging Canadian-Korean band PRYVT make their highly anticipated return with the release of their new song “When I Go,” featuring Korean rapper Big Naughty. Written and produced by members Hanuel and Justin “JT” Tecson, the song blends warm, laid-back production with soulful melodies and an alt-pop infused beat, while Big Naughty’s reflective verse adds depth to its smooth, nostalgic feel.
PRYVT’s Hanuel said about “When I Go”:
‘When I Go’ is a song about losing the memory of someone you love. It could be viewed in either perspective. The one to lose the memories or the one to see the memories being lost. But choosing to stick by each other through everything and hoping the lost memories to be found in the mind once again.
In conjunction, the new track was released alongside an accompanying video that was shot in Canada and self-directed by PRYVT (Big Naughty’s scene was recorded in Seoul). Through this new visual, the group has crafted their own immersive, cinematic blend of alt-rock and bedroom pop steeped in romance and the search for connection.