POP MART, the global entertainment IP company at the intersection of art, fashion, and pop culture, announced its debut at the 99th Macy’s Thanksgiving Day Parade with an all-new float. Making its Thanksgiving debut, Friendsgiving in POP CITY bursts with color, creativity, and charm – bringing together beloved POP MART figures including SKULLPANDA, Peach Riot, Dimoo, MOLLY, and Duckoo, alongside the mischievous, yet kind-hearted duo LABUBU and MOKOKO.
Timed with POP MART’s Parade debut, the brand is making a major splash in New York City this holiday season. As part of its partnership with Macy’s, POP MART is unveiling a special holiday pop-up at the iconic Macy’s Herald Square this November, giving customers the chance to step into the whimsical world of POP MART and experience their favorite characters and products in real life.
Larry Lu, President of POP MART, The Americas said:
Our goal at POP MART is to light up passion and bring joy, and Macy’s Parade has been doing that for nearly a century. Bringing our characters to life at such a storied event represents a significant milestone for us as we kick off our 15th anniversary. It is an honor to represent our team, artist partners, and the global POP MART community during one of the great traditions of the holiday season.
As POP MART celebrates its 15th anniversary and the 10-year anniversary of LABUBU and The MONSTERS, Friendsgiving in POP CITYembraces the holiday’s theme of celebration and togetherness. On Thanksgiving morning, the brand’s beloved characters will journey to Macy’s Herald Square flagship, where POP MART’s whimsical world will come to life during the Parade’s national broadcast. For the 99th Parade, they will join larger-than-life balloons, talented marching bands, exciting performances, and more, bringing the brand’s signature blend of fun, creativity, and friendship to millions of viewers. Standing 16 feet tall, LABUBU and MOKOKO appear as fuzzy inflatable sculptures – the first of their kind ever created for a Macy’s Parade float – offering a spectacular display sure to capture the hearts of fans old and new.