Mother Mother proclaims their commitment to interrogating gender roles and double standards and hits a precisely pointed new high with their delightfully shocking new single, “FINGER.”
The thought-provoking track gleefully takes on a series of societal absurdities over an off-kilter, distinctly Mother Mother brand of post-glam, alt-rock. The song also arrives with an appropriately surreal music video that pokes fun at domestic expectation.
Directed by long-time collaborator Sterling Larose (Snotty Nose Rez Kids, SonReal, Claire Rosinkranz), the “FINGER” video transports us to a disturbing slice of suburbia where a couple with plastered-on smiles move through a series of mundane scenarios that get increasingly odd. The band is seen playing in paintings on the wall that come to life, while the poultry get violently stuffed, the man of the house roasts in the sun, and a strapping milkman arrives at the door. The clip is full of easter eggs that Mother Mother’s devoted fans will surely catalog in the comments, including the art from their 2005 debut LP, Mother.