At the Warner Bros. Discovery Upfront presentation in New York, it was announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer.
David Zaslav, President and CEO of Warner Bros. Discovery, said:
The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.
HBO Max® is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available). HBO Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, A24 Films, as well as iconic shows like “Friends” and “The Big Bang Theory,” all in one place.