Max is bringing a fan-favorite storyline to life with the debut of ‘Hot Fellas’ Bakery, a real-world brick-and-mortar bakery pop-up inspired by the hit Max Original series “And Just Like That….”
What started as a scrappy pandemic pivot by a beloved character quickly became a runaway success and one of the most talked-about moments of the second season. Anthony Marentino (played by Actor and Comedian, Mario Cantone) made his entrepreneurial mark with ‘Hot Fellas’, a NYC-based bread delivery service offering mouth-watering baked goods—and an even more delicious delivery crew. Admission to the pop-up bakery is free and open to the public on a first-come, first-served basis.
Open for two days only — Saturday, June 14th and Sunday, June 15th, 2025 — this immersive activation transforms a scripted moment into an unforgettable real-life experience for fans in the heart of New York City’s iconic East Village. This limited-time experience is designed to place fans at the center of one of the series’ most iconic moments and welcome them into the world of the Max Original series “And Just Like That…”
Designed to mirror the ‘Hot Fellas’ bakery from the series, the pop-up includes house-baked breads and pastries, fresh coffee, cheeky branding, character-themed packaging, surprise-and-delight moments, and exclusive ‘Hot Fellas’ merchandise, exclusively designed by the pop-culture brand THNK1994. Fans can step inside Anthony’s carb-filled dream, snap social-worthy content, and even meet the real-life Hot Fellas themselves.
The ‘Hot Fellas‘ Bakery pop-up will be located at 35 Cooper Sq, New York, New York 10003 (Librae Bakery), Open to Public: 10:00 AM – 6:00 PM EST on June 14th // Open to Public: 9:00 AM – 6:00 PM EST on June 15th.