M•A•C VIVA GLAM and Conner Ives join forces to drop a limited-edition Protect the Dolls T-shirt and Lipstick, arriving in time for Trans Day of Visibility on March 31.
Worn by Conner Ives for his finale bow and created as a show of support for his friends across the US, the moment captured at his Fall 2025 show during London Fashion Week swiftly turned the Protect the Dolls T-shirt into one of the most sought-after pieces of 2025, selling over 17,000 and raising over $600,000 for Trans Lifeline and now Not a Phase in the UK.
The new collaboration with M•A•C VIVA GLAM extends that commitment to trans equality even further. 100% of the selling price will be donated to organizations advancing trans equality and healthy futures for people of All Ages, All Races, All Genders worldwide.
For this exclusive collaboration, Conner Ives’s original Protect the Dolls t-shirt design returns in black, finished with M•A•C VIVA GLAM across the back. The collection also includes a VIVA GLAM Lipstick in Viva Planet, a versatile pink-beige colour designed to complement any skin tone, in a limited-edition Protect the Dolls design.
To carry the message forward, M•A•C VIVA GLAM has enlisted a cast of trailblazing dolls to lend their voices and visibility to Protect the Dolls including:
- Dominique Jackson: Actress, model, and author, best known for her role as Elektra Abundance on Pose
- Josephine DuPont: Model, influencer, and one half of the DuPont Twins
- Ivy Stewart: Ballroom icon, influencer, and House of Revlon leader
- Green Kim: DJ, model, influencer, and founder of Club Kim
Built on the same commitment that sparked Protect the Dolls, M•A•C VIVA GLAM gives back to a wide range of nonprofit partners serving trans communities and the broader LGBTQ+ population. Partners include Mermaids, which provides helplines, family support, and advocacy for transgender, nonbinary, and gender-diverse young people across the U.K. In the U.S., VIVA GLAM funding supports The Trevor Project‘s 24/7 crisis services for LGBTQ+ youth while helping grow its peer support, education, and advocacy work.