Los Angeles Football Club (LAFC) and LINE FRIENDS (corporately known as IPX) announce the launch of LAFC | LINE FRIENDS exclusive collaborative merchandise collection.
The collection marks the latest milestone in the partnership between LAFC and LINE FRIENDS, first announced in March 2026 in celebration of BROWN’s 15th anniversary. As part of the strategic partnership, LAFC and IPX joined forces to bring LINE FRIENDS’ iconic character BROWN to Los Angeles for the 2026 MLS season.
The new exclusive collection features an Adult Size T-Shirt (one style), Kids Size T-Shirt (one style), Kids Size Hoodie (one style), BROWN Classic Plush Keyring, BROWN Random Mini Keyring and heat-transfer patches (three types) designed for direct application to LAFC jerseys. The collaborative merchandise collection is available to purchase at the LAFC HQ Shop (located in-stadium) and MLSstore.com (LAFC’s official online store), with exception to the BROWN Random Mini Keyring, which will be available exclusively at the LAFC HQ Shop in the stadium.