Johnnie Walker, the world’s number one Scotch whisky brand* (IWSR 2024), has announced its global partnership with GRAMMY® Award–winning superstar Sabrina Carpenter.
The partnership marks the first verse of Johnnie Walker‘s plans to collaborate with progressive voices in music to tell their unique stories of progress, and shape the future of how and where people can enjoy Johnnie Walker Black Label. Timed to the release of Carpenter’s highly-anticipated new album, Man’s Best Friend, the Johnnie Walker x Sabrina Carpenter partnership will offer fans of legal drinking age Sabrina’s take on her favorite classic whisky cocktails, and album-inspired content that reflects the confident, playful spirit of her new sound.
The campaign debuts globally alongside the final leg of Carpenter’s Short n’ Sweet Tour, with content rolling out in key cities and across digital platforms. Designed to spark conversation and inspire fans around the world to mix up their own Sabrina-inspired Johnnie Walker cocktails, the campaign is a cultural moment made to be shared.
At select stops on the Short n’ Sweet Tour, fans 21+ can enjoy Sabrina’s signature Johnnie Walker Black Label cocktails including a Manhattan, a whisky sour and a whisky highball, served with surprise-and-delight moments that make the night every bit as memorable as the music.