H&M unveiled a new flagship store at The Original Farmers Market in Los Angeles, located at 3rd and Fairfax, pop culture icon Paris Hilton attended the grand opening celebration, Hilton wore the new H&M pre-fall arrivals – a long-sleeve lace blouse and grommet-detailed black skirt paired with H&M accessories.
The new flagship store introduces a more curated customer journey with upgraded interiors and enhanced service features designed to create a seamless and inspirational shopping experience — each element working together to create a gallery-like atmosphere where every room, window, and display tells a unique fashion narrative. Interior upgrades include translucent display walls, fluted stucco surfaces that bring texture and warmth, and modular fixtures that empower the brand to showcase multiple fashion narratives simultaneously. At this location, fashion lovers will have the opportunity to shop special collections such as H&M Studio, designer collaborations, and more.
Behind the scenes, the smart store operates on RFID-enabled systems, ensuring precise stock accuracy and enabling quick item location within the store. This technology also supports faster, more efficient replenishment from the stockroom to the sales floor. For added convenience, customers can choose in-store pickup for online orders — a time-saving option ideal for those on the go. Mobile checkout will also be available, empowering employees to assist customers seamlessly.