Grammy-nominated rap powerhouse and CMG signee GloRilla unveils the bold and empowering new music video for “Special,” directed by visionary filmmaker Troy Roscoe, arriving alongside the recent release of her new single “MARCH” and its high-energy, Drumline-inspired visual.
The “Special” video opens with GloRilla and a tightly synchronized crew of dancers delivering a striking routine that immediately sets the tone for the track’s affirmational message. From there, the visual transports viewers into a locker room where multiple versions of GloRilla rap the song’s unapologetic lyrics — a reflection of the many layers that make her who she is.
Throughout the video, Glo is celebrated on mock magazine covers, portrayed as both a star and a symbol, confidently embracing every facet of her identity. The visual then elevates into a dramatic showcase of strength and excellence, capturing Glo completing remarkable athletic feats, wearing multiple gold medals, and holding a torch, a powerful image of victory and self-definition.
“Special” itself blends vulnerability with grit, as GloRilla tells her man to tell her she’s special while laying out exactly what makes her unique. It’s one of her most personal records to date, rooted in truth, self-worth, and the power of affirmation.
