Gabriel “Fluffy” Iglesias has teamed up with Next Century Spirits to launch Pocho Fino Tequila, a Mexican-American tequila authentically crafted with heritage in every drop and family in every toast.
Iglesias said:
As a proud Mexican-American, I wanted to make a tequila that celebrates both my roots. hen creating Pocho Fino Tequila, it was important to me that the tequila is approachable, full of flavor and fancy enough for a fine glass, or casual enough to drink out of a plastic cup. That’s what makes it my kind of tequila.
Refined enough to sip neat, yet real enough to pair with tacos at 2AM, Pocho Fino is made for nights that don’t end when the clock says they should. The portfolio launches with a smooth and approachable Blanco alongside two distinctive flavored expressions: Mexican Candy and Grilled Pineapple, each bringing bold, nostalgic flavor inspired by culture and shared experiences.
Rooted in the heart of Mexico’s Tequila region and brought to life in the United States, Pocho Fino is more than a tequila. It reflects a legacy shaped by real culture, meaningful moments, and the joy of coming together. Premium in taste but approachable in spirit, Pocho Fino offers a smooth introduction for new tequila drinkers, layered flavor for seasoned enthusiasts, and a versatile pour for any celebration.
Pocho Fino Tequila is now available in 375ml ($17.99 SRP) and 750ml ($29.99 SRP) bottles at select retailers including Total Wine & More, BevMo!, Liquor Depot, Lee’s Discount Liquor, and Walmart. The brand is currently distributed across California, Texas, Florida, and Arizona, with additional states launching monthly.