On the night of September 18, Mexico’s digital and cultural scene came together in celebration at the DIGITELLE Awards 2025, an event that honors creators, artists, and influencers who set trends and inspire new generations. Among the evening’s main protagonists was El Malilla, who not only earned a nomination but also emerged as the winner in the People’s Choice Music & Lyrics category, further consolidating his impact both within and beyond the urban music scene.
This recognition comes at a pivotal moment in his career. Following the release of his most recent album “TU MALIANTE BEBÉ”, El Malilla has established himself as one of the most powerful voices in Mexican urban music. His single “Rodillas” has surpassed 7 million streams on Spotify, confirming the reach of his musical vision and the strong connection he has built with thousands of listeners who have turned the track into a true phenomenon.
The DIGITELLE Awards, organized by ELLE MÉXICO, have become one of the country’s most prestigious recognitions by highlighting figures who, across fashion, beauty, music, humor, activism, and wellness, are transforming the digital conversation. The 2025 edition brought together personalities from diverse disciplines, showcasing the breadth of talent shaping the present and future of Mexican culture.