There’s nothing more chill than kicking back, pressing shuffle and enjoying your perfectly curated playlist with an ice-cold Coors Light. That’s why Coors Light is launching the new Chill on Shuffle platform, featuring breakthrough artists in music: Lainey Wilson, Shaboozey, Yandel and Mt. Joy to bring the ultimate pairing of beer and music to more fans.
The new campaign on Instacart is guaranteed to deliver mountain cold refreshment to listening parties nationwide.
The Coors Light x Instacart activation is part of Coors Light’s new Chill on Shuffle music platform, aimed to bring music to life everywhere with Coors Light as the ultimate amplifier of chill. Shuffle is the chillest way to listen to music — where Lainey fans find their inner Shaboozey fan and where Mt. Joy fans become Yandel fans. Because when the music is on shuffle, the chill is on repeat.
Now through May 30, fans who search “Coors Light on Shuffle” on the Instacart app in eligible states will be brought to a secret landing page to click to enter for a chance to win unique prizes that amplify any music experience*. Prizes include:
- Tickets to concerts from Coors Light’s roster of artist partners Lainey Wilson, Shaboozey, Yandel, and Mt. Joy, plus big-name summer music festivals. Tickets to be fulfilled in the form of gift cards to concert ticket reseller.
- Signed vinyls from each artist so you can bump their music in timeless style.
- A custom bolo tie to bring Shaboozey’s cowboy drip to your next concert.
- Karaoke speakers so you can practice singing Lainey Wilson’s latest single, “Bell Bottoms Up” or Mt. Joy’s new album, “Hope We Have Fun.”
- A turntable to mix Yandel’s reggaeton beats.
- And more!
Music fans can enjoy the perfect pairing of Coors Light and music this summer by visiting CoorsLight.com/ChillonShuffle to learn more about the program, the prizes available, entry rules and details, and stay up-to-date on their favorite artists.
