Telemundo partners with Carlos Vives, Emilia, Wisin and Xavi to produce the network’s official song for the FIFA World Cup 26™, premiering at the upcoming 2025 Billboard Latin Music Awards presentedLIVE on Telemundo on Thursday, October 23 at 8pm/7c, and streaming on the Telemundo App and Peacock.
“Somos Más” features an all-star collaboration that celebrates the fast-approaching historic tournament and the diversity of its fandom, building excitement and anticipation leading up to the World Cup. The collaboration brings together the powerful sounds of award-winning artists including world-renowned Colombian king of Vallenato, Carlos Vives; Argentinian urban pop superstar, Emilia; Puerto Rico’s reggaeton rapper, singer and producer, Wisin; and Xavi, the young Mexican-American singer-songwriter in the subgenre of romantic tumbados.
The single echoes the unifying message “We Are 26” that supports the FIFA World Cup 26™ celebration of football and diversity, inviting everyone to be a part of it. It takes inspiration from popular Latin genres and instruments to make a unique sound that will serve as an anthem for the network’s coverage of the World Cup.
The lyrics of “Somos Más” deliver a powerful message of unity, pride and global connection through fútbol, inviting fans to wear their team colors, raise their voices and celebrate together. The chorus “Cada vez, somos más” becomes a rallying cry for inclusion, peace and freedom. Verses by Carlos Vives and Xavi reflect the emotional memory of unforgettable matches, while Emilia’s vocals and Wisin’s high-energy verses underscore the passion, urgency and rhythm of the World Cup. From street chants to stadium anthems, the lyrics capture the soul of a sport that belongs to everyone, everywhere.
Telemundo will broadcast all 104 matches live—92 on Telemundo and 12 on Universo—marking the most men’s World Cup matches ever aired on a broadcast network in U.S. media history, regardless of language. Every match will stream live on Peacock and the Telemundo App. With in-venue presence at each of the 104 matches, this will be Telemundo’s most extensive footprint ever enhancing expanded pre-game, halftime, and post-match coverage across platforms.