AMC Theatres, the largest theatrical exhibitor in the United States and the world announces “50% Off Wednesdays” designed to make moviegoing more affordable than ever. Beginning July 9, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States.
Available to all 36 million AMC Stubs members, including any new members of AMC Stubs (AMC Stubs Insider membership is completely free to join), the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX® at AMC, Dolby Cinema® at AMC, PRIME at AMC®, and RealD® 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well.
While certain movies and holiday time periods may be excluded from the “50% Off Wednesdays” program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward.