The procession will travel up New York City’s Fifth Avenue on Sunday, June 14, bringing together participants and spectators from across the United States and Puerto Rico for one of the nation’s largest cultural celebrations.
Leading the 2026 procession as Grand Marshal is global reggaetón star Daddy Yankee. Widely recognized as a culture creator, game-changer, and global icon who helped bring reggaetón to the world, Daddy Yankee shaped the sound and influence of Latin music as we know it today. With era-defining hits like “Gasolina,” “Despacito” (with Luis Fonsi), and “Con Calma” (with Snow), his impact on music and culture is undeniable. He has been named as the 2026 Latin Recording Academy Person of the Year, recognizing his lasting contributions and influence.
Named Queen of the Parade is Dayanara Torres, the acclaimed TV host, actress, and Miss Universe 1993. She has built a successful career across U.S. and Latin media and currently co-hosts the nationally syndicated El Show de Enrique Santos. She also co-hosted Dick Clark’s New Year’s Rockin’ Eve (2023–2025). A dedicated philanthropist, she has supported numerous charitable organizations for decades and is a stage three cancer survivor who uses her platform to raise awareness around skin cancer prevention and early detection.
Joining them as King is acclaimed actor and musician Anthony Ramos. From his breakout work on Broadway to leading roles in film and television, Ramos has become one of Hollywood’s most dynamic Puerto Rican talents and a strong voice for representation in entertainment.