Back again for an eighth year at Latitude 30, The British Music Embassy is pleased to announce their first official showcase, hosted by BBC Introducingand PRS for Music Foundation.
Each year, The Embassy takes over the venue for the week, playing host to some of the best new talent from the UK. With a spread across a variety of genres from brand new baby bands to more established breaking acts, these showcases have become the go-to hub for many SXSW veterans.
The BBC Introducing showcase will be Wednesday, March 18th, featuring six acts from the UK: Spring King, SOAK, Blossoms, Gengahr, Little Simz and Jack Garratt, all specially chosen by a panel including the PRS for Music Foundation, Radio 6 Music DJ Steve Lamacq and Radio 1 DJ and BBC Introducing champion, Huw Stephens.
With the help of technical partners Cato Music, AKG, Allen + Heath and Tannoy, The Embassy has one of the best technical setups at SXSW. The venue has played host to a number of legendary shows over the years and confidence is high that 2015 will be another vintage year.