Purina ONE® celebrated its ONE Difference campaign today with the help of television personality Andy Cohen and his former shelter dog Wacha. The talk show host joined the brand and North Shore Animal League America (NSALA) at a library in New York City to name Wacha an honorary “Mutt-i-gree” for the day and help lead a lesson with area elementary school students.
The event kicked-off Purina ONE’s ongoing initiative that celebrates how a single change can make a positive difference in the life of a dog. For the second consecutive year, the ONE Difference campaign will benefit NSALA’s Mutt-i-grees, a shelter-led academic curriculum that brings shelter dogs into classrooms and libraries, allowing students to engage with the pets while learning lessons in emotional competence, academic achievement and social awareness.
As part of the program, Purina ONE will donate up to $20,000 to NSALA in support of the Mutt-i-grees curriculum. In order to reach the maximum donation, and demonstrate the positive difference smart nutrition can make, the brand is inviting dog owners everywhere to take the Purina ONE 28 Day Challenge by switching their dog’s food to Purina ONE SMARTBLEND. For each person who signs up at www.PurinaONE.com/MakeONEDifference between April 20 and May 31, the brand will donate $10 to NSALA to help further expand the Mutt-i-grees curriculum across the country (up to $20,000).
For more information about the Purina ONE Difference campaign and the Purina ONE SMARTBLEND formulas, visit http://www.purinaone.com/MakeONEdifference. It’s there where dog owners can sign up for the 28 Day Challenge, view videos from other dog owners who have switched, and use a tool to find out which formula is right for them.